Testing Canva Quiz Formats and Also Can We Get Newsletter Sign-ups in There Somehow?: A Hyperfocus-fueled Analysis

The people want quizzes that lead to newsletter sign-ups!!!!! I hear your cries. I understand them. I’m also crying. Let’s dive in.

Concept #1: “Just embed the quiz! Then you can have your email newsletter sign up form on the page below. Easy-peasy.”

Above is my fairy type quiz embedded straight from Canva using the smart embed link they give you, so you can play with it and click around. Ooooh, pretty. If you stick with the default dimensions (about PowerPoint size?) for the canvas, I don’t think it’s the WORST thing you’ve ever seen in your life. All the links work. The survey-question-whatchamacallits work on the individual questions (click, and you can see percentages of people who responded the same). But there’s no indication that you need to scroll down to see past the first question, for example. If you keep it to one question per page, this seems somewhat workable. But they WILL be able to see every single “slide” you have on there. No hiding different quiz results.

So hyperlinking Option A to Question 2-versionA and Option B to Question 2-versionB, etc., to make a customizable quiz, isn’t gonna work super well if people click forward instead of clicking on the option they want on an embedded quiz (published as a standalone site, it would work fine!), which we can expect to happen.

Now, like I said, that was made using the smart embed link. Canva also gives you the option to use code to embed the quiz. Could you manipulate that code to do funky things for you? Maybe! Not my area of expertise, to be honest. Below is the code Canva gives you, in case you want to play with it.

<div style="position: relative; width: 100%; height: 0; padding-top: 56.2225%;
 padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;
 border-radius: 8px; will-change: transform;">
  <iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;"
    src="https://www.canva.com/design/DAGlaEeRLUo/igd-Ju0wLAlVl-46PEa2NQ/view?embed" allowfullscreen="allowfullscreen" allow="fullscreen">
  </iframe>
</div>
<a href="https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGlaEeRLUo&#x2F;igd-Ju0wLAlVl-46PEa2NQ&#x2F;view?utm_content=DAGlaEeRLUo&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link" target="_blank" rel="noopener">Fairy Type Quiz</a> by Megan Fuentes

Okay, say you have a simple quiz and you don’t want to send people to different questions based on prior answers. Then you can just let people click through the questions and have the last “slide”/page say something like, “Don’t forget to tally your answers and scroll down to see the answer key!” Cool. But then we can’t force a newsletter sign-up unless we make the “thank you” page of the newsletter sign-up redirect to another page with the results info.

If we aren’t wanting to force the newsletter sign-up, though, we needn’t bother with embedding a Canva quiz on our website unless we want the pretty animations (or unless we are interested in the use cases described at the end of this page). We can just do a regular ol’ slideshow block with JPEGs. Snooze.

Concept #2: “Okay, does Canva allow for newsletter sign-up functionality natively within its quizzes/websites, so I could conceivably just use a Canva link as my newsletter sign-up form?”

Yes, but not without a lot of caveats.

You can have newsletter sign-up forms in there. If you play with Forms in Elements, they have several templates where you can have people insert a name, email address, etc. But there’s no automagically connecting those email addresses to your newsletter list. You’re forced to have them populate a Canva spreadsheet, then export that and import to your newsletter manually. If you want to divvy up people in your list based on quiz results, your options are:

• Have one form and have them self-report what they got on the quiz, import, and have your newsletter service provider sort out who goes where
• Have a different form for every possible result and import each of those CSVs one by one

On top of all that, making the newsletter sign-up a requirement for continuing with the quiz is not truly achievable. There is no way to have a link appear only after submitting the form. There is a way to have elements appear on click, though. You can see how well that works in this example.

Concept #3: “Does Canva allow us to embed a (for example) Mailerlite form, so I can more easily get people on my newsletter?”

No. Mailerlite, etc. only lets Canva upload media. I tried embedding a small form like the one at the bottom of this page, but no dice.

However, you can embed forms from select services—Typeform, Jotform, Formester—that already have apps in Canva’s marketplace. If they already integrate with your newsletter service provider, great! Or you could make that magic happen using Zapier or something similar.

But that is a lot of steps, and every time you add a middle man, you’re increasing the potential for one of those middle men to take an unannounced, unauthorized vacation.

In Conclusion:

This juice is probably not worth the squeeze for most people. That being said, here are some use cases I thought of just now that maybe you would like:

• Quizzes as part of something else you’ve made—added into a course, for example—in a case where you don’t need to collect the info from them, or if the info collected doesn’t need to be immediately dealt with (e.g., pure data collection for later analysis, or temporarily collecting email addresses for a one-time email blast on a particular topic)
• Quizzes embedded as part of blog posts or linked in newsletters where, again, you maybe aren’t super concerned with capturing email addresses, but with providing instant value
• Quizzes where instead of capturing email addresses, you want to upsell/send them to products
  • This is why I made my fairy type quiz sending people to purchase my fairy solo journaling RPG. I pin it on Pinterest every so often, posted it once on Reddit, and have the quiz linked on the Itch.io page. Since I published that quiz to the web on 4/23/2025, I’ve gotten 16,479 hits and 459 link clicks to investigate purchasing as of 4/12/2026, so a 2.7% click-through rate on what essentially is a free advertisement (although that doesn’t take into account the fact the people who saw the link to take the quiz and didn’t bite). That fairy RPG, for the record, is my bestselling RPG, and at one point got the label of Etsy Bestseller. Please clap.

Not gonna lie—I’m probably gonna eventually turn my terribly designed Google Form quiz into a Canva quiz anyway, and there’s nothing you can do to stop me!!! MUAH HA HA HA!!!!!

I am opening up a comments section below for questions and further discussion.